Rainbowls, Visual Identity & Art Direction

Visual identity, packaging, and web site design for a company based in Barcelona, which serves healthy food in bowls delivered to your home. The logotype simplifies the idea that is a daily food combination 100% configurable depending on your taste. Besides, the visual system, made by a very simple and flat illustration, represents the richness of the food and plays with the idea of bowl and rainbow, suggested on the word-play of the brand.